Case Studies

Products designed around a single, sharp idea.

Each of these started as a problem worth solving and ended as something real people can use. Grouped by the world they live in.

Health

2

HerbaLink's homepage — 'Personalized wellness, guided by certified herbalists,' with a featured herb (Lavender) and quick paths to find a herbalist, book a consultation, or learn the plants

HerbaLink

Verified herbalists, designed around trust

HealthcareTrust & SafetyAI-AssistedSolo Build

Shipped & live at herbalink.live

NudgeMe landing — 'Type it once. NudgeMe remembers.' above a single natural-language reminder field

NudgeMe

Natural-language reminders, designed to actually reach you

Behavior DesignAI ParsingFull-StackShipped

1 typed sentence in → 5 delivery channels out

Financial & Enterprise

3

DAE Search results — a sortable table of 350 found data assets with therapeutic area, platform availability, and last-updated columns; real clinical datasets made findable at a glance

Financial & Enterprise

DAE Search

Making enterprise data actually findable

EnterpriseSearch UXData DiscoveryB2B

Retrieval time down 65% in user testing

Stips landing page — 'Trade on what happens next': buy Yes or No on real-world events at live, crowd-set odds

Financial & Enterprise

Stips

Social prediction markets, made playable

Consumer/MarketsPrediction MarketsSolo BuildAI-Assisted

Live in beta on play money

The Design ROI Calculator — inputs on the left (industry benchmark, project details), and on the right a Total Business Value result of $1.8M, a 41x return with six-day payback, and a transparent 'how this is calculated' breakdown

Financial & Enterprise

Design ROI Calculator

The business case for design, as a tool

Product DesignData ProductDesign OpsSolo Build

Live at roicalc.site

Consumer

0

For Fun

2

Fire Lion title screen — a winged fire lion over a lava landscape, with Cub Mode and Fly Now

Fire Lion

A shipped game, built solo with AI

Game DesignAI-AssistedSolo Build

Live, with a real player leaderboard

Ring-Rival in play — first-person boxing, your red gloves framing the ring as opponent Denny Frost winds up a 'Glass Haymaker' special, health and stamina bars up top, a packed arena crowd behind

Ring-Rival

Console boxing feel, zero install

Game DesignMobile WebAI OpponentsShipped

Shipped — console feel, zero install