HerbaLink

Overview

When you're trusting a stranger with your health, credentials aren't a nice-to-have — they're the whole decision. HerbaLink connects people with verified, credentialed herbalists, and every screen is designed to answer the question a nervous first-time client is actually asking: can I trust this person?

The problem

Alternative-health marketplaces are riddled with claims no one can check. To a first-time client, a licensed herbalist and a confident hobbyist look identical online — so cautious people walk away, and the qualified practitioners they needed go unfound. A marketplace where trust can't be verified punishes exactly the people it needs most.

The approach

• 1

  Made verification something you can inspect, not a checkmark you take on faith — layered proof of license, education, and peer endorsements, visible before any money changes hands.

• 2

  Designed an AI intake that works in plain language: describe what's wrong the way you'd tell a friend, and it matches you to the right specialist — no medical vocabulary required.

• 3

  Put credentials at every decision point in the booking flow — right where doubt creeps in — instead of burying them in a profile tab nobody opens.

The outcome

A shipped platform where trust is the thing you can actually see — who someone is, what they're qualified for, how they've helped others — turning the scariest part of alternative health into the reason people book.